Lose It!: what's free, what Lose It! Premium costs and a free alternative
FitNow, Inc. · Health & Fitness · ★ 4.8, 783K ratings in the US App Store · Free to download
AppHunt has no promo code for Lose It!, but we have one for the alternative below.
Best free alternative to Lose It!: FOOD IQ
Barcode scanning, photo logging and voice logging are in Lose It! Premium, which its help center lists at $79.99 a year. FOOD IQ, an AppHunt partner app, logs a meal from one photo and shows the calories for you to confirm, and AppHunt has a promo code that unlocks its paid version. With the AppHunt promo code you get the full version of FOOD IQ for free, for good.
Yes: the Lose It! app is free to download, and the free Basic plan gives you a daily calorie budget and a large food database, with ads. Barcode scanning, photo and voice logging, custom goals and device syncing need Premium, which Lose It!'s help center lists at $79.99 a year; Lifetime is $299.99 for free accounts. The US App Store shows Premium at seven prices from $9.99 to $79.99 and Lifetime at $49.99 and $59.99, and Lose It! says it adjusts prices with promotions. These are US prices on October 30, 2026, and they may change.
Is Lose It! free?
Lose It!'s Basic plan costs nothing. Its help center says it includes a daily calorie budget set from your profile and a food database of more than 50 million items, and its App Store listing names calorie tracking, a weight loss plan and community support as the free basics; its site adds exercise logging and Apple Health sync. What Basic leaves out is the quick logging: barcode scanning and logging by photo or voice are Premium, along with custom goals for water, sleep and nutrients, syncing with watches and fitness trackers, planning meals ahead, advanced tracking and pattern insights. Free users also see ads, full-screen ones between screens and banners in the food log, which a one-time Eliminate Ads purchase removes. The common complaints in 2026 reviews are features moving behind Premium, with barcode scanning, which reviewers say used to be free, named most often and macro, nutrient and water tracking mentioned too, along with the ads and subscriptions that were hard to cancel.
How much does Lose It! cost?
Lose It!'s help center, updated on September 9, 2026, lists Premium at $79.99 a year, renewing yearly, and says Lifetime, a one-time purchase, is $299.99 for free accounts and $229.99 for active Premium members. It adds that prices vary with seasonal promotions and with how frequently you open the app, and that discounts appear in the app and by email. The US App Store lists Lose It! Premium at $9.99, $11.99, $19.99, $23.99, $29.99, $39.99 and $79.99, Premium Lifetime at $49.99 and $59.99, and Premium Features at $39.99 (the page shows ten purchases at a time), without saying who is shown which; reviewers mention $20 to $23 for a year after a promotion and $79.99 at full price. Lose It! also says some new US subscriptions in 2026 are billed by Lose It! itself, through Stripe, not by Apple. There is no Family Sharing, and one subscription serves one account. These are US App Store prices on October 30, 2026, and they may change.
| Lose It! Premium Features | $39.99 |
| Lose It! Premium | $19.99 |
| Lose It! Premium | $29.99 |
| Lose It! Premium | $39.99 |
| Lose It! Premium | $11.99 |
| Lose It! Premium | $9.99 |
| Lose It! Premium Lifetime | $59.99 |
| Lose It! Premium | $79.99 |
| Lose It! Premium Lifetime | $49.99 |
| Lose It! Premium | $23.99 |
FOOD IQ or Lose It!: how they compare
FOOD IQ, an AppHunt partner app, does one of the jobs Lose It! keeps in Premium: you photograph your plate, and it names the dish and estimates the portion and the calories, then lets you confirm or adjust the numbers before anything is saved. A plate with several foods works from a single photo, and the day adds up to one total with a simple history. FOOD IQ sells subscriptions of its own ($9.99 a month, $19.99 or $29.99 a year with a 3-day trial, and a one-time $24.99 purchase in the US App Store), and AppHunt's promo code at apphunt.app/app/ai-food-scanner-food-iq-diet unlocks its paid version, so you can log by photo without Lose It! Premium's yearly price. FOOD IQ is not a replacement for the rest of Lose It!, though: its listing mentions no barcode scanner, no food database to search, no calorie budget built from a weight goal, no macro or exercise tracking and no fasting timer, it is English only, and it has 162 ratings against Lose It!'s 782,815. Photo estimates miss hidden oil and sauces, so use the numbers as a guide, not as nutrition advice.
Other free alternatives to Lose It!
MyFitnessPal ·People who want everything in one place
Carb Manager ·Keto and other low-carb diets
Cal AI ·Logging with the camera only
MyNetDiary ·People who care about accurate data
About Lose It!
Lose It!, from FitNow, Inc., has been in the App Store since November 2008 and has 782,815 ratings averaging 4.8 in the US store. It turns your goal into a daily calorie budget and keeps food, exercise, macros and fasting windows in one diary, with a food database, barcode scanning, photo and voice logging, a GLP-1 medication log and an Apple Watch app. It runs on iPhone and iPad with iOS 18.0 or later, in eight languages, and its latest update, version 18.5.801, came out on October 26, 2026. It suits people who want a weight loss plan with a clear daily budget and are willing to pay to unlock scanning and the rest.
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Lose It!: questions and answers
Is Lose It! free?
Yes, with limits. The app is free to download, and the Basic plan has a daily calorie budget, the food database, exercise logging, Apple Health sync and community groups, with ads. Barcode scanning, photo and voice logging, custom goals, tracker syncing and meal planning need Premium, and 2026 reviews say some of these used to be free.
How much does Lose It! cost?
Lose It!'s help center lists Premium at $79.99 a year, and Lifetime at $299.99 for free accounts or $229.99 for active Premium members. The US App Store lists Premium at $9.99, $11.99, $19.99, $23.99, $29.99, $39.99 and $79.99, Lifetime at $49.99 and $59.99 and Premium Features at $39.99, and Lose It! says it adjusts prices with promotions. Removing ads is a separate one-time purchase. Lose It! prices in US dollars on October 30, 2026; they may change.
Is there a Lose It! promo code?
AppHunt has no promo code for Lose It!. Lose It! says it runs seasonal sales and free-trial offers on yearly Premium, shows discounts in the app and by email, and gives free users a discounted annual price in a promotion; it doesn't describe a code to type in. If photo logging is what you want, AppHunt has a promo code that unlocks FOOD IQ's paid version.
Does Lose It! have a free trial?
Yes. Lose It! offers a 7-day free trial to new users who haven't tried Premium before. It also says a temporary charge can show on your bank statement when you start a trial through Apple or Google, and that it usually disappears if you cancel a day or more before the trial ends.
How do I cancel Lose It! Premium?
In the app, open your profile, go to Manage, then Lose It! Account, then Purchases, and tap the subscription to see where it was billed. If it says Apple, cancel in Settings, under your name and Subscriptions. Newer US subscriptions are often billed by Lose It! through Stripe, so they may not appear in Apple's list; cancel those in the same Purchases screen or at my.loseit.com. Deleting the app or the account cancels nothing, and Premium lasts until the paid period ends. Lose It! can refund Stripe purchases within five weeks, while Apple handles the rest.
Does Lose It! have ads?
Yes, in the free version: full-screen ads between screens and banners in the food log. A one-time Eliminate Ads purchase (Profile, Manage, Eliminate Ads) removes both, though Premium prompts and some partner promotions stay. Reviews from 2026 complain about the ads, and some paying subscribers say they still see prompts.
What do reviews of Lose It! say?
Lose It! has 782,815 ratings averaging 4.8 in the US App Store. Reviews from 2026 praise the simple logging, the daily budget and the weekly totals. The complaints are barcode scanning and other features moving behind Premium, ads and pop-ups, a $79.99 yearly price after cheaper offers, and subscriptions started on the web that don't show in Apple's list.
What is the best free alternative to Lose It!?
For logging from photos, FOOD IQ, an AppHunt partner app, names the dish and estimates the portion and calories from one photo for you to confirm, and AppHunt has a promo code that unlocks its paid version. It has no barcode scanner, food database or calorie budget in its listing, so if you rely on those, compare the other apps in our list of free calorie counters.
AppHunt is not affiliated with FitNow, Inc.. Prices are US App Store prices checked on October 30, 2026 and can change; your country’s store may show different prices.